GoHighLevel CRM vs ClickFunnels: Which Wins in 2025?

Funnels are the lifeblood of digital marketing.

For years, ClickFunnels was the go-to tool for building funnels fast. But times are changing — and GoHighLevel has emerged as a serious contender (and for many, a better option).

If you’re new to GoHighLevel, start with our Beginner’s Guide to understand its core.
Let’s break down how these two giants stack up 👇

🧾 1. Pricing: One Is a Fraction of the Other

• ClickFunnels: Starts at a mid-tier price and goes up fast for advanced features like follow-ups, extra funnels, or multiple accounts.
• GoHighLevel: One affordable monthly subscription includes funnels, CRM, automations, calendar, SMS, and white-labeling.

👉 Compare real costs in GoHighLevel CRM Pricing.

💡 Winner: GoHighLevel — lower pricing, more tools included.

🧰 2. Features: All-in-One vs. Single-Focus

• ClickFunnels: Amazing at funnel building, but that’s mostly what it does. For CRM, automations, email, or appointment booking — you need extra integrations.
• GoHighLevel: Funnels + CRM + marketing automation + calendar + SMS + review system + white-label SaaS. All built in.

👉 See the GoHighLevel CRM Features You’ll Actually Use.

💡 Winner: GoHighLevel — all-in-one solution.

⚡ 3. Automations: Built-In vs. Add-Ons

• ClickFunnels: Great at building funnels but needs third-party tools like Zapier for automation.
• GoHighLevel: Has powerful native automation workflows and triggers. SMS, email, task creation, reminders — it’s all there.

💡 Winner: GoHighLevel — no extra cost or setup.

📈 4. CRM Power: Basic vs. Full Pipeline Control

• ClickFunnels: Doesn’t have a real CRM. You can capture leads but need to export or integrate with another platform to manage them.
• GoHighLevel: Full CRM with pipeline stages, tags, automations, and reporting.

💡 Winner: GoHighLevel — actual CRM functionality.

📅 5. Appointment Booking

• ClickFunnels: Needs external calendar integrations.
• GoHighLevel: Native calendar and appointment system with confirmations, reminders, and triggers.

💡 Winner: GoHighLevel — built right in.

🧠 6. White-Labeling

• ClickFunnels: No white-labeling. Your clients always see ClickFunnels branding.
• GoHighLevel: Full white-label CRM, letting agencies sell the platform as their own software and create new recurring revenue streams.

💡 Winner: GoHighLevel — better for agencies.

🧭 7. Integrations

• ClickFunnels: Works with Zapier and other apps, but adds complexity.
• GoHighLevel: Also integrates with Zapier + adds native CRM, marketing, and communication integrations.

💡 Winner: GoHighLevel — smoother stack.

🪙 8. Value for Agencies

• ClickFunnels: Excellent funnel builder, but agencies still need 3–5 other tools.
• GoHighLevel: Gives agencies everything in one place — CRM, funnels, automations, and SaaS resale options.

👉 See 15 Reasons Agencies Are Switching to GoHighLevel CRM for more.

💡 Winner: GoHighLevel — more value for less money.

🏆 9. Best Use Case

• ClickFunnels: Funnel builders, course creators, and small businesses focused solely on landing pages and upsells.
• GoHighLevel: Agencies, real estate pros, service providers, and businesses that want to automate the entire customer journey.

💡 Winner: Depends on use case — but for agencies and service businesses, GoHighLevel dominates.

🧭 Final Verdict: GoHighLevel Wins for Most Businesses

ClickFunnels is still a strong funnel builder.
But GoHighLevel isn’t just a funnel builder — it’s a complete marketing and CRM ecosystem.

• 🚀 One subscription
• 📈 Real CRM
• 🤖 Built-in automations
• 🧰 Agency-ready white-labeling

👉 Try GoHighLevel CRM today and see why so many businesses are making the switch in 2025.